SEO
Local SEO for service businesses
We work the four things that move local search, in order of impact: your Google Business Profile, your reviews, a page for every service and town, and consistent listings. Then we fix whatever is broken underneath.
For: Service businesses that want more calls from Google search and Google Maps.
Where local search usually goes wrong
You’re not in the map results
The map results are where local searchers look first. A thin profile, the wrong categories or a handful of reviews keep you out of them.
People only find you by name
If your search traffic comes from people who already know you, search isn’t bringing you new customers. The goal is showing up for the service.
Something is quietly broken
A noindex tag left over from a redesign, a broken sitemap or a slow site can hold everything back without anyone noticing.
What we do
The four levers, in order of impact
1. Google Business Profile
- The right primary and secondary categories
- Every service and service area filled in
- Weekly posts
- Real job photos, not stock images
2. Reviews
- A simple way to ask after every completed job
- A reply to every review, good or bad
- Nothing that breaks Google’s rules: no filtering who gets asked, no incentives
3. A page for every service and every town
- Written for people, with real details from your work
- Linked together so Google understands what you do and where
- No thin, copy-paste town pages
4. Listings and local links
- Your name, address and phone consistent across Google, Bing, Apple, Yelp, BBB and the directories that matter in your trade
- Local links from real relationships: suppliers, trade associations, sponsorships
Underneath
Technical SEO for any site
Local work sits on top of a site Google can read. We check and fix the foundation.
Indexing problems
Noindex tags, robots.txt mistakes and sitemap errors that keep pages out of Google.
Site speed
Slow pages on phones, oversized images and heavy scripts.
Structured data
LocalBusiness, Service and FAQ markup so search engines read your details correctly.
Search Console and GA4
Set up properly, so you and we can see what’s actually happening.
The honest timeline
What to expect, month by month
Months one to three are foundations, and the map usually hasn’t moved yet. It moves in months four to six. After that it compounds. We’d rather tell you that now.
Anyone promising page one in 30 days is guessing. We don’t promise rankings, positions or map placement. We promise the work, done properly, and a clear report on what’s changing.
Left out on purpose
What we don’t do
- Chase national rankings for searches your customers don’t make
- Send vanity reports full of impressions and keyword counts
- Generate hundreds of thin pages at scale
- Buy, fake or incentivize reviews
Reporting
A short monthly report you can read in two minutes
Calls from search, form requests, where you show up on the map, and new reviews. That’s it. We don’t report which keyword produced each call, because that data doesn’t exist for organic search.
What we need from you
Two things only you can supply
- Photos from real jobs, sent as you go
- One person who can help ask customers for reviews
Search is changing
The same work feeds AI answers
ChatGPT, Perplexity and Google’s AI Overviews pull from the same signals: a complete profile, consistent listings, clear service pages and real reviews. Good local SEO is most of the work of getting recommended by AI tools too.
How it works
From first call to running.
01 · Week 1
Baseline
Where you show up on the map, your review count and your listing errors, written down and yours to keep.
02 · Month 1
Fix the foundation
Business Profile, listings and technical issues sorted first, because everything else builds on them.
03 · Months 1–3
Build pages and the review habit
Service and town pages written and published, and a review request after every job.
04 · Monthly
Report and adjust
A short report on calls, forms, map position and reviews, and what we’re doing next.
What you own
It's yours. All of it.
Your domain, hosting, code, data and every account we set up are in your name. We work inside them with our own logins, and you can remove our access at any time. No proprietary platform, no lock-in.
What we've built
Work, described plainly
A San Antonio plumbing company
A full website restructure into 100+ service and location pages, AEO files, and business details cleaned up across seven platforms. How it works
A Pennsylvania residential care provider
An ongoing organic search program and a call-attribution setup that ties together five tracking sources. How it works
Pricing
Fixed-fee. Scoped up front.
Every project is fixed-fee and scoped after a short call. You get the price in writing before any work starts.
FAQ
Common questions
How long does local SEO take?
Months one to three are foundations, and the map usually hasn’t moved yet. It moves in months four to six, and after that it compounds. Technical fixes and Business Profile changes can show up sooner.
Can you guarantee map placement or first-page rankings?
No, and be careful with anyone who does. Nobody controls Google’s results. We commit to the work, a clear monthly report, and an honest read on what’s working.
Why does the Google Business Profile matter so much?
It’s what appears in the map results, which is where most local searchers look first. The right categories, complete services and areas, regular posts and real photos all help Google match you to nearby searches.
How do we get more Google reviews without breaking the rules?
Ask every customer after the job, the same way, every time. Google doesn’t allow offering incentives for reviews or only asking customers you expect to be happy. A simple, consistent ask is what works.
Do I need a page for every town I serve?
For the towns that matter to your business, yes, with real content about the work you do there. Not hundreds of near-identical pages. Google treats those as spam.
What does the monthly report show?
Calls from search, form requests, where you show up on the map, and new reviews, plus what we’re working on next.
Can you tell me which keyword produced each call?
For organic search, no one can. Google stopped passing search terms years ago. We report what’s real: calls and forms by source, plus map visibility.
Is SEO different from AEO?
They overlap a lot. SEO gets your pages ranked in search results; AEO gets your business cited in AI answers. Most local SEO work feeds both.
Related services
- Website Design & Development →Custom websites with service pages, tracking and SEO built in.
- AI Engine Optimization (AEO) →Make your business easy for ChatGPT, Perplexity and Google's AI answers to find and cite.
- Conversion Tracking & Attribution →Know which marketing produced each call, form and booked job.
- SEO in Tampa →
Industries
See where you stand on the map.
Tell us where things stand. You get a plain answer on whether we can help and what it would take.