Industries · Roofing
Websites and local SEO for roofing companies
Roofing demand comes in waves. After a storm, homeowners search for inspections and repairs all at once, and many are dealing with an insurance claim for the first time. Between storms, replacements are won on trust, reviews and real project photos.
What we usually hear
Storm waves you can’t plan around
Calls spike after severe weather and dry up between storms. Your marketing needs to handle both.
Homeowners don’t understand the insurance process
They don’t know what happens after storm damage, who to call first, or what a roofer actually does. Most sites don’t explain it.
Trust decides the job
After a storm, out-of-town crews show up everywhere. Homeowners look for proof you’re local, licensed and still around next year.
A long road from inspection to contract
Weeks can pass between the first call and a signed replacement. Without tracking, you can’t tell which marketing started it.
What we do
Where we’d start, in order
- 1Website Design & Development →Pages for inspections, repairs, replacements and storm damage, real project photos, and a plain explanation of how the insurance process works.
- 2SEO & Local SEO →A complete Business Profile, a review request after every job, and listings that show you’re established locally.
- 3Conversion Tracking & Attribution →Every inspection request tied to its source, then followed through to the signed job.
Explaining the process
A page that walks homeowners through storm damage
What happens after a storm, step by step: the inspection, documenting the damage, working with their adjuster, and what your crew handles. Written plainly, by a company that understands the insurance claims process.
No promises about what an insurer will pay or how a claim will turn out. Homeowners trust a contractor that explains the process honestly over one that promises a result.
FAQ
Common questions
Should we have a storm damage page?
Yes. After severe weather, homeowners search for storm damage, inspections and leak repair specifically. A page that explains what you do and how the process works gives them a reason to call you.
How do we stand out from out-of-town storm crews?
Show you’re local and established: your address area, license details, years in business, reviews from neighbors, and photos of real roofs you’ve done nearby. Keep your Business Profile complete and active between storms, not just after them.
Can we talk about insurance on our website?
Yes. Explain the process and your role accurately. Avoid promises about coverage or claim outcomes, and follow your state’s rules on how contractors can discuss claims.
Should we show project photos?
Yes, real ones. Before-and-after photos of roofs you’ve actually replaced, with the town or neighborhood, do more for trust than any stock image.
How long until we show up in the map results?
Months one to three are foundations, and the map usually hasn’t moved yet. It moves in months four to six, and after that it compounds. Nobody can promise a position, and we won’t.
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