Free cheat sheet · For founders
Where to Start Marketing: Platform Cheat Sheet by Industry
Find your industry, see the one or two platforms to start with, and the 90-day plan for testing them.
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What’s inside
- The platforms to start with for 11 industries, from local services to SaaS
- Why each one works for what you sell
- A 90-day plan for testing them
- What to track so you judge by paying customers, not clicks
A look inside
Most marketing that isn't working is on the wrong platform for what you sell. Find your industry in the table and start there.
How to use it
- Pick one or two platforms from your row. Not all of them.
- Run them consistently for 90 days before you judge them.
- Track what turns into paying customers, not just clicks, likes or leads.
- Once one is working, add the next platform on your row.
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