# Hellion Studios

> Hellion Studios is a two-person, founder-led studio in Tampa, Florida. Half of the work is client services: websites, local SEO, AEO (AI Engine Optimization), call and conversion tracking, custom software, automation and AI consulting, mostly for service businesses. The other half is our own products, such as Attribase. Clients own everything we build: domain, hosting, code, data and accounts are in their name.

- Based in Tampa, FL. Works with businesses across Tampa Bay and the US.
- Team: Tyson Hichman (Founder & Technical Lead) and Jake Summers (Partner & Head of Growth).
- Fixed-fee, phased projects. No proprietary CMS, no platform fees, no lock-in.
- We don’t guarantee search rankings or AI citations. Local SEO usually takes four to six months to move the map.

## Services

- [Website Design & Development](https://www.hellionstudios.com/services/web-design): Custom websites with service pages, tracking and SEO built in. Add-On $1,500–$5,000 · Web + SEO + AEO $5,000–$15,000.
- [SEO & Local SEO](https://www.hellionstudios.com/services/seo): Google Business Profile, reviews, service pages and technical fixes, in that order.
- [AI Engine Optimization (AEO)](https://www.hellionstudios.com/aeo): Make your business easy for ChatGPT, Perplexity and Google's AI answers to find and cite. Add-On packages: $1,500–$5,000.
- [LinkedIn Lead Generation](https://www.hellionstudios.com/services/linkedin-lead-generation): A done-for-you LinkedIn outbound program that puts qualified calls on your calendar.
- [Custom Software & Apps](https://www.hellionstudios.com/services/custom-software): Web apps, mobile apps, internal tools and integrations, built in accounts you own. Custom + Discovery: $15,000–$75,000+. Smaller focused builds come in under that.
- [AI Automation & Chatbots](https://www.hellionstudios.com/services/automation): Chatbots, scheduling, lead routing and workflows that take repetitive work off your team.
- [Conversion Tracking & Attribution](https://www.hellionstudios.com/services/conversion-tracking): Know which marketing produced each call, form and booked job.
- [AI Consulting & Operations](https://www.hellionstudios.com/services/ai-consulting): Handle more work with the team you have.

## Pricing

- Add-On: $1,500 – $5,000, 1–3 weeks. Your site works. You want it to do one more thing well.
- Web + SEO + AEO: $5,000 – $15,000, 4–8 weeks. A full rebuild with search and AI visibility built in. Our most common project.
- Custom + Discovery: $15,000 – $75,000+, 8–12+ weeks. A custom app, portal, or multi-system build. Paid discovery first.
- After launch: Monitoring $50/mo, Active Optimization $150/mo, Own It $0/mo.
- [All services and packages](https://www.hellionstudios.com/services)

## Industries

- [Home Services](https://www.hellionstudios.com/industries/home-services): Trades and home service companies of every kind.
- [HVAC](https://www.hellionstudios.com/industries/hvac): Seasonal demand, emergency calls and maintenance agreements.
- [Plumbing](https://www.hellionstudios.com/industries/plumbing): Emergency and scheduled work across a service area.
- [Roofing](https://www.hellionstudios.com/industries/roofing): Storm cycles and homeowners working through insurance.
- [Electrical](https://www.hellionstudios.com/industries/electrical): Residential and commercial work, often under one roof.
- [Field Service](https://www.hellionstudios.com/industries/field-service): Dispatch and office teams of roughly 20–150 people.
- [Professional Services](https://www.hellionstudios.com/industries/professional-services): Insurance agencies, accounting, staffing and adjusters.
- [Property Management](https://www.hellionstudios.com/industries/property-management): Leasing inquiries, maintenance requests and owner reporting.
- [B2B Services](https://www.hellionstudios.com/industries/b2b-services): Consultancies, IT and MSPs, and firms that sell through calls.

## Local pages

- [Web design in Tampa](https://www.hellionstudios.com/web-design-tampa)
- [SEO in Tampa](https://www.hellionstudios.com/seo-tampa)
- [Tampa Bay](https://www.hellionstudios.com/locations/tampa-bay): What we do for businesses across Tampa, St. Petersburg and Clearwater.

## Free tools

- [Free website review](https://www.hellionstudios.com/free-website-review): A one-page review of your site, yours to keep.
- [Free SEO baseline](https://www.hellionstudios.com/free-seo-baseline): Where you show up on the map, written down.
- [AI visibility check](https://www.hellionstudios.com/ai-visibility-check): Does ChatGPT recommend your business?
- [App rescue assessment](https://www.hellionstudios.com/app-rescue): What a stalled build actually has finished.
- [Capacity check](https://www.hellionstudios.com/capacity-check): What breaks first if volume goes up 30%.
- [Discovery quiz](https://www.hellionstudios.com/discover): Three minutes to the right starting point.
- [ROI calculator](https://www.hellionstudios.com/roi-calculator): Run the payback math on an automation.

## Work

- [Case studies](https://www.hellionstudios.com/work)
- [A San Antonio plumbing company](https://www.hellionstudios.com/work/plumbing-san-antonio): A full website restructure into 100+ service and location pages, AEO files, and business details cleaned up across seven platforms.
- [A travel-planning startup](https://www.hellionstudios.com/work/travel-planning-startup): Took over an abandoned Next.js, Expo and Convex codebase, assessed it, and shipped the missing AI trip-planning feature in about a week.
- [A Pennsylvania residential care provider](https://www.hellionstudios.com/work/residential-care-pennsylvania): An ongoing organic search program and a call-attribution setup that ties together five tracking sources.
- [CollegeThoughts](https://www.hellionstudios.com/work/collegethoughts): A phased build for a college prep firm: a website chatbot, a Facebook DM workflow feeding one lead tracker, and an operations hub fed from Google Sheets.
- [Kitsune Consulting](https://www.hellionstudios.com/work/kitsune-consulting): A complete website rebuild on Next.js, with lead capture flowing straight into the firm’s CRM.

## Studios (products we own)

- [Attribase](https://www.hellionstudios.com/studios/attribase): Offline conversion attribution for marketing agencies: upload real sales data and send it to Google Ads and Meta.
- [Locals Club](https://www.hellionstudios.com/studios/locals-club): A location-based deals app for Tampa Bay locals and independent businesses. In beta.
- [Gap Finder](https://www.hellionstudios.com/studios/gap-finder): Our in-house engine for finding evidence-backed market gaps and deciding what to build next.
- [Build with us](https://www.hellionstudios.com/build-with-us): Venture partnerships for founders and operators.

## Company

- [About](https://www.hellionstudios.com/about)
- [FAQ](https://www.hellionstudios.com/faq): Pricing, timelines, ownership and support.
- [Security and data handling](https://www.hellionstudios.com/security)
- [For agencies](https://www.hellionstudios.com/agencies): White-label builds your clients own.

## Contact

- Email: hello@hellionstudios.com
- Book a free 30-minute call: https://calendly.com/tyson-hellionstudios/30min
- Contact form: https://www.hellionstudios.com/contact

## Optional

- [Full text of service pages and FAQs](https://www.hellionstudios.com/llms-full.txt)
- [Service area pages: how many you need and how to write them without getting penalized](https://www.hellionstudios.com/blog/service-area-pages): How many town pages a service business needs, what to put on each one, and why copies with only the town name swapped break Google’s spam rules.
- [Website redesign checklist: how to rebuild without losing rankings](https://www.hellionstudios.com/blog/website-redesign-checklist): A website redesign checklist for service businesses: what to record first, how to map redirects, what to check at launch and what to watch afterwards.
- [Google Business Profile categories: how to choose them](https://www.hellionstudios.com/blog/google-business-profile-categories): How to choose your Google Business Profile primary and secondary categories, see what competitors use, and change them without causing a problem.
- [Getting more Google reviews without breaking Google’s rules](https://www.hellionstudios.com/blog/more-google-reviews-without-breaking-rules): How to get more Google reviews by asking every customer the same way, what Google’s rules forbid, wording you can copy, and how to reply to bad reviews.
- [How to check whether ChatGPT recommends your business](https://www.hellionstudios.com/blog/does-chatgpt-recommend-your-business): How to test what ChatGPT, Perplexity, Gemini and Google’s AI answers say about your business, record the results and fix wrong details.
- [What is llms.txt, and do you need one?](https://www.hellionstudios.com/blog/what-is-llms-txt): What llms.txt is, who proposed it, what goes in one, whether AI tools actually read it, and how to add one to WordPress or Next.js.
- [Structured data for AI search: what it does and doesn’t](https://www.hellionstudios.com/blog/structured-data-for-ai-answers): What structured data is, which types a local service business needs, what Google says about AI answers, and how to test your markup.
- [Your developer disappeared mid-build. Here’s what to do next.](https://www.hellionstudios.com/blog/developer-disappeared-mid-build): Your developer stopped answering mid-build. Secure the code, hosting, domain and accounts first, then find out what’s actually finished.
- [What a contractor website needs to make the phone ring](https://www.hellionstudios.com/blog/contractor-website-that-makes-the-phone-ring): What a contractor website needs to get calls: tap-to-call on mobile, a page per service and town, real job photos, honest reviews and tracking from launch.
- [Which marketing actually produced that job? Call tracking for service businesses](https://www.hellionstudios.com/blog/call-tracking-for-service-businesses): How call tracking works for service businesses: tracking numbers, form tracking, matching calls to booked jobs, and keeping your local SEO intact.
- [Before you hire another dispatcher: find out what each job costs](https://www.hellionstudios.com/blog/cost-per-job-before-hiring): How to work out what each job costs your office in labor, step by step, and see what breaks first if volume goes up 30%. With a made-up worked example.
- [Why your business isn't showing up in Google Maps (and how to fix it)](https://www.hellionstudios.com/blog/not-showing-up-in-google-maps): The real reasons a service business is missing from Google Maps, how to check where you actually show up, and what to fix first. No ranking promises.
- [How long does local SEO actually take? An honest timeline](https://www.hellionstudios.com/blog/how-long-does-local-seo-take): An honest local SEO timeline for service businesses: what happens in each stage, what to measure along the way, and the sales pitches to walk away from.
- [What is AEO, and how is it different from SEO?](https://www.hellionstudios.com/blog/what-is-aeo): AEO makes your business easy for ChatGPT, Perplexity and Google’s AI answers to find and cite. How it overlaps with SEO, where it differs, how to check.
- [Noindex, robots.txt and other ways sites accidentally hide from Google](https://www.hellionstudios.com/blog/noindex-robots-txt-hiding-from-google): A leftover noindex tag, a robots.txt that blocks everything, a wrong canonical: how sites hide from Google by accident, and how to check each one.
- [How AI Automation Can Transform Your Small Business](https://www.hellionstudios.com/blog/ai-automation-small-business): Practical ways automation can take repetitive tasks off your plate, speed up your replies, and give your team time back.
- [Why Lead Response Time is Your Biggest Competitive Advantage](https://www.hellionstudios.com/blog/lead-response-time): Firms that contacted leads within an hour were nearly seven times as likely to reach a decision maker. Here is how to reply faster.
- [n8n vs Zapier vs Make: Which Automation Platform is Right for You?](https://www.hellionstudios.com/blog/n8n-vs-zapier-make): A plain comparison of the three main automation platforms, with recommendations for different kinds of businesses.
- [Calculating the ROI of Workflow Automation](https://www.hellionstudios.com/blog/workflow-automation-roi): A practical framework for working out whether an automation is worth building, using your own numbers.
- [What Should You Automate First? A Prioritization Framework](https://www.hellionstudios.com/blog/what-to-automate-first): Not every automation is worth building first. Here is how to find the ones that will matter most for your business.
- [Automating Customer Service Without Losing the Human Touch](https://www.hellionstudios.com/blog/ai-customer-service-automation): How to let AI handle routine questions while keeping a real person one click away for everything else.
- [Local SEO Starter Checklist for Service Businesses](https://www.hellionstudios.com/resources/local-seo-starter-checklist): The four levers that move local search, in order: Google Business Profile, reviews, service and town pages, and listings. Plus the honest timeline.
- [Before You Hire a Developer: The Ownership Checklist](https://www.hellionstudios.com/resources/developer-ownership-checklist): Which accounts should be in your name before any code is written, what a proper handoff includes, and how to assess a build that stalled.
- [AEO Readiness Checklist](https://www.hellionstudios.com/resources/aeo-readiness-checklist): How to make your business easy for ChatGPT, Perplexity and Google’s AI answers to find and cite: llms.txt, structured data, answer-shaped content and more.
- [Cost-per-Job Worksheet](https://www.hellionstudios.com/resources/cost-per-job-worksheet): Measure what each job, ticket or file costs in labor before you automate anything, and find where work would pile up if volume went up 30%.
- [Automation ROI Calculator & Framework](https://www.hellionstudios.com/resources/automation-roi-calculator): A framework and worksheet to work out what an automation is worth before you pay for it, with the formulas and a worked example.
- [What to Automate First: Prioritization Checklist](https://www.hellionstudios.com/resources/what-to-automate-first): A scoring checklist to find the automation worth doing first, and the ones to leave for later.
- [The 5-Minute Lead Response Playbook](https://www.hellionstudios.com/resources/lead-response-playbook): How to reply to every new lead within minutes: a four-step response system, email and text templates, and a follow-up sequence.
- [AI Customer Service Implementation Guide](https://www.hellionstudios.com/resources/ai-customer-service-guide): Answer routine customer questions automatically and keep people for the ones that need them. An eight-week rollout, metrics and escalation scripts.
- [Automation Platform Comparison: n8n vs Zapier vs Make](https://www.hellionstudios.com/resources/automation-platform-comparison): A plain comparison of n8n, Zapier and Make: how each works, how each charges, and how to decide.
- [Business Automation Audit Template](https://www.hellionstudios.com/resources/business-automation-audit-template): A template to list your processes, score automation opportunities, estimate the return and build a roadmap.